Aston Martin ‘On Ice’

Taking place on the slopes near Crested Butte, Aston Martin will host their second annual ice driving program in February. This ‘On Ice’ program gives enthusiasts the chance to hone their driving skills in this three day, Colorado experience.

Aston Martin has built a custom ice track for the program, comprising a braking/cornering exercise loop, slalom, skid pad and full circuit. Under expert guidance, participants are led through the facility before embarking on the series of braking, cornering and handling exercises on the mile-long frozen road course.

“After this hugely successful first year,” said Julian Jenkins, President of Aston Martin the Americas. “We expect the ‘On Ice’ program to become a mainstay of our customer experience offerings here in North America.”

Located in the western town of Crested Butte in the heart of the Colorado Rocky Mountains, ‘On Ice’ will also offer a multitude of non-driving activities such as skiing, snowboarding, snowmobiling or dog sledding  for guests to enjoy the scenery.

“The ability to experience a range of our cars in a unique and controlled environment resonates with Aston Martin customers and enthusiasts,” said Jenkins. “Who are all united by a shared passion for driving.”

Available dates for the ‘Aston Martin On Ice 2015’ program are February 20-22nd or 22-24^th. Pricing is set at $9,999 for a driving guest and $2,499 for non-driving guests.

We here at Late European Aston Martin believe in enjoying your luxury ride, no matter what you are driving on. For more information regarding purchasing an Aston Martin or other luxury vehicle from Late European, contact Sonny Morgan at 512.401.4607 through Late European or sonny@lateeuro.com.